2026 PRODUCTION PARTNER CAPABILITIES DECK

MTV VMAs 2026

May 9, 2026
Presented By The Kreate Group

We partner with iconic brands and cultural institutions to transform powerful stories into immersive live experiences that inspire, elevate, and endure.

The Stories We Shape. The Power We Celebrate

The Stories We Shape. The Power We Celebrate

TABLE OF CONTENTS

INTRODUCTION

The EBONY Power The EBONY Power 100 is one of the most influential cultural platforms celebrating the leaders, innovators, and visionaries shaping the future of Black excellence. More than an awards ceremony, it is a cultural moment where legacy, influence, and storytelling converge.

The 2026 theme, “The Stories We Shape,” recognizes the individuals whose work is actively shaping the present and defining the future of culture. This year’s celebration honors storytellers, trailblazers, and changemakers whose impact extends far beyond the moment of recognition.

Our approach to producing the 2026 EBONY Power 100 centers on translating this narrative into a cohesive live experience. Through intentional scenic design, cinematic storytelling, and thoughtfully curated guest moments, the environment itself becomes an extension of the stories being honored.

From the first invitation to the final moment on stage, every element of the evening will reflect the prestige of the EBONY legacy while embracing the energy and cultural relevance of today’s Black creative landscape.

CREATIVE INTERPRETATION

“The Stories We Shape” is not just a theme. It is a positioning statement.

The 2026 EBONY Power 100 must reflect narrative ownership, cultural authority, and a forward-looking evolution of the brand. Delivering that vision requires an integrated team capable of translating strategy into space, story into structure, and prestige into experience.

The EBONY Power 100 Cultural Production Collective was formed to meet that mandate.

We unite:

  • Executive Creative Leadership

  • Network-level Awards Show Production

  • Technical & Scenic Execution

  • Media and Narrative Amplification

This model ensures cohesion across stage, screen, space, and sound.

From venue selection to sponsor concept development, from scenic renderings to run-of-show discipline, from red carpet choreography to post-event amplification, we operate as an embedded partner aligned with EBONY’s internal leadership.

We build experiences that resonate in the room and sustain relevance beyond it.

WHO WE ARE

We are a creative production and experiential strategy partner built on a client-first approach to planning, design, and execution. Our process is intentionally collaborative—working closely with key stakeholders as an internal extension of your team to guide every phase of production from concept through show execution.

Our leadership team brings more than two decades of experience across live television, experiential marketing, public relations, and large-scale event production, delivering culturally significant moments for television networks, major studios, global brands, and live touring productions.

Our approach is designed to be nimble, efficient, and highly strategic. By operating within focused teams and streamlined workflows, we reduce unnecessary overhead and labor costs while maintaining the highest level of creative and production quality.

Through long-standing relationships with trusted production partners, specialty vendors, and global brands, we are able to extend our resources to every client—ensuring both cost efficiencies and flawless execution at scale.

Driven by design and storytelling, we understand the powerful connection between creative vision and every guest touchpoint. From arrival moments to stage design and broadcast presentation, our work is rooted in crafting immersive, curated guest experiences that feel intentional, memorable, and culturally resonant.

MEET OUR LEADERSHIP TEAM

 

SCOPE OF WORK

We provide end-to-end production services that transform creative ideas into fully realized live experiences. Our work spans the full production lifecycle, including creative development, operational planning, technical design, and live event execution.

Our team provides comprehensive venue sourcing, evaluation, and contract management to secure the ideal location for the awards show and all supporting event components. This process includes identifying and vetting potential venues that align with the show’s production requirements, audience capacity, broadcast needs, and brand positioning.

Services include conducting venue research, coordinating site visits, evaluating technical infrastructure, assessing load-in and load-out capabilities, and reviewing considerations such as red carpet placement, press line capacity, backstage space, media rooms, talent holding, and audience flow.

Once a venue is identified, our team leads negotiations and contracting to secure favorable terms, including rental rates, labor requirements, union considerations, venue services, and operational restrictions. We work closely with venue management to align on production timelines, technical specifications, insurance requirements, and compliance with all local regulations.

Through this process, we ensure the selected venue supports the full scope of the awards show—from broadcast and red carpet operations to guest experience and media accommodations—while maintaining efficiency, cost control, and operational readiness.

VENUE ACQUISITION & CONTRACTING

SCOPE OF WORK

Our team develops comprehensive technical drawings and scenic site plans that serve as the operational blueprint for the entire production. These plans translate the creative vision into detailed layouts that guide all departments—including scenic fabrication, lighting, broadcast, press operations, guest experience, and venue coordination.

Services include the creation of scaled CAD drawings, scenic layouts, and technical plans that outline all physical elements of the event footprint. This includes red carpet environments, press lines, step-and-repeat placements, scenic installations, media rooms, backstage areas, sponsor activations, talent holding, guest flow paths, and production workspaces.

Each drawing package incorporates precise measurements, structural considerations, power locations, barricade and stanchion placement, camera positions, broadcast risers, and scenic wall systems. Special attention is given to guest experience design and people movement, ensuring clear pathways for talent arrivals, press interactions, audience access, and operational workflows.

These technical documents are shared across all production partners—including fabricators, venue teams, broadcast crews, security, and event operations—to ensure alignment, minimize on-site adjustments, and maintain efficient installation and execution throughout load-in, show day, and strike.

TECHNICAL DRAWINGS & SCENIC SITE PLANS

SCOPE OF WORK

FLOOR PLAN & EVENT RENDERINGS

SCOPE OF WORK

Our team develops detailed floor plans and visual event renderings that bring the production concept to life while serving as a critical planning tool for all departments involved in the event. These materials provide both a technical layout and a visual representation of how the event environment will function and appear within the venue.

Floor plans are created to scale and outline the full event footprint, including red carpet installations, press lines, step-and-repeat areas, media rooms, backstage operations, sponsor activations, guest seating, registration areas, and circulation pathways. Each plan is designed to ensure optimal space utilization while supporting efficient guest flow, talent movement, media operations, and production logistics.

In addition to technical layouts, our team produces visual renderings that illustrate scenic environments, branded installations, and key experiential elements. These renderings help stakeholders clearly understand the design intent, aesthetic direction, and spatial relationships between production components before fabrication and installation begin.

Together, these materials support alignment across production teams, sponsors, venue management, and creative partners—allowing all stakeholders to visualize the final environment, refine design decisions, and ensure the event experience is both operationally sound and visually impactful.

TRAFFIC PLANS, PERMITTING, & ARRIVALS MANAGEMENT

SCOPE OF WORK

Our team develops and manages comprehensive traffic and arrivals strategies to ensure the safe, efficient, and seamless movement of vehicles, talent, guests, and production teams throughout the event footprint. This process includes the creation of detailed traffic management plans that coordinate street usage, vehicle drop-off locations, red carpet arrivals, talent transportation routes, and production access points.

Services include working closely with city agencies, venue management, and law enforcement to secure all required permits for street closures, lane usage, barricades, and traffic control. Our team coordinates the placement of traffic control measures such as barricades, cones, signage, and pedestrian pathways to maintain clear and organized vehicle and foot traffic flow.

In addition to permitting and street logistics, we develop structured arrivals management systems for talent, VIP guests, sponsors, and production teams. This includes arrival schedules, credential verification checkpoints, vehicle staging areas, and coordinated drop-off procedures designed to maintain the pace of the red carpet while preventing congestion.

Through careful planning and coordination with security, transportation teams, and production leadership, we ensure that all arrivals—from high-profile talent to media and guests—move through the event environment smoothly while maintaining safety, schedule integrity, and a polished guest experience

SECURITY MANAGEMENT

SCOPE OF WORK

Our team develops detailed floor plans and visual event renderings that bring the production concept to life while serving as a critical planning tool for all departments involved in the event. These materials provide both a technical layout and a visual representation of how the event environment will function and appear within the venue.

Floor plans are created to scale and outline the full event footprint, including red carpet installations, press lines, step-and-repeat areas, media rooms, backstage operations, sponsor activations, guest seating, registration areas, and circulation pathways. Each plan is designed to ensure optimal space utilization while supporting efficient guest flow, talent movement, media operations, and production logistics.

In addition to technical layouts, our team produces visual renderings that illustrate scenic environments, branded installations, and key experiential elements. These renderings help stakeholders clearly understand the design intent, aesthetic direction, and spatial relationships between production components before fabrication and installation begin.

Together, these materials support alignment across production teams, sponsors, venue management, and creative partners—allowing all stakeholders to visualize the final environment, refine design decisions, and ensure the event experience is both operationally sound and visually impactful.

VENUE, PRIVATE SECURITY, AND LAW ENFORCEMENT

SCOPE OF WORK

 PR MANAGEMENT

PRE-EVENT PRESS & PUBLICITY

PR MANAGEMENT

(6-12 WEEKS OUT)

RED CARPET

PR MANAGEMENT

EVENT DAY PRESS MANAGEMENT

MEDIA ROOM OPERATIONS

PR MANAGEMENT

DURING AND AFTER SHOW

POST-EVENT

PR MANAGEMENT

(24–72 HOURS POST SHOW)

At major awards shows (like the NAACP Image Awards, Oscars, Emmys, BET Awards), PR works closely with the event production team on:

  • Red carpet layout planning

  • Press line logistics

  • Media riser and camera positions

  • Step-and-repeat placements

  • Talent traffic flow

  • Media room staging

Production manages the physical environment, while PR manages the media relationships and content distribution.

WHERE PR & PRODUCTION OVERLAP

SCOPE OF WORK

RED CARPET ARRIVALS

SCOPE OF WORK

Our team oversees the planning and execution of the red carpet arrivals process, ensuring a seamless and well-coordinated experience for talent, VIP guests, sponsors, and media. This includes developing the full arrivals strategy and operational framework that governs how vehicles approach, unload, and transition talent onto the red carpet while maintaining schedule integrity and media engagement.

Services include coordinating with talent teams, transportation providers, security, and event production to establish structured arrival schedules, vehicle staging areas, and controlled drop-off procedures. Our team manages the pacing of arrivals to maintain a consistent flow along the red carpet while allowing talent adequate time for photography, interviews, and sponsor engagements.

We also oversee on-site arrivals teams responsible for vehicle coordination, talent escorting, credential verification, and communication between red carpet production, PR teams, and security. This ensures that each arrival is properly timed, talent is guided through the correct pathways, and media opportunities are maximized without creating congestion or delays.

Through careful planning, clear communication, and real-time coordination, our arrivals management process ensures the red carpet operates efficiently, maintains a polished and high-profile presentation, and supports the overall broadcast and media coverage objectives of the event.

Our team develops creative concepts and curated mood boards that establish the visual direction and experiential tone of the event. This process translates the overall theme, brand identity, and storytelling goals of the awards show into a cohesive design framework that informs every aspect of the production—from scenic environments and red carpet aesthetics to lighting, graphics, and guest experience.

Services include researching visual references, materials, color palettes, textures, and architectural elements to create curated mood boards that clearly communicate the intended atmosphere and design language. These boards serve as an early creative roadmap, helping stakeholders visualize the look and feel of the event before technical planning and fabrication begin.

Once approved, the creative concepts guide the development of scenic elements, branded environments, step-and-repeat treatments, stage and media backdrops, and other experiential touchpoints. Mood boards are also used to align internal teams, vendors, and fabrication partners to ensure consistency across all visual components.

This process ensures that the event environment is thoughtfully designed, visually cohesive, and aligned with the prestige and storytelling objectives of a major television and film awards production.

CREATIVE CONCEPTS & MOOD BOARDS

SCOPE OF WORK

Our team develops and refines the visual identity and creative assets that define the look, tone, and personality of the event across all platforms. This process ensures that the awards show presents a cohesive and recognizable brand experience that carries consistently through the physical environment, digital platforms, marketing materials, and broadcast elements.

Services include the creation and refinement of brand guidelines, color palettes, typography systems, graphic treatments, and visual motifs that reflect the theme and prestige of the event. These elements are applied across key touchpoints including red carpet backdrops, step-and-repeat graphics, scenic branding, signage, digital assets, sponsor integrations, and press materials.

Our team also works closely with production, marketing, and broadcast partners to ensure the brand identity translates seamlessly across both physical and digital environments. This includes supporting graphic development for scenic elements, environmental branding, social media assets, web content, and promotional campaigns.

Through a thoughtful and strategic creative process, we ensure the event’s brand identity is both visually compelling and operationally adaptable—enhancing audience engagement, elevating sponsor visibility, and reinforcing the overall storytelling and cultural impact of the awards show.

BRAND CREATIVE & BRAND IDENTITY

SCOPE OF WORK

SPONSORSHIP DECKS & BRANDED
ACTIVATION CONCEPTS

SCOPE OF WORK

Our team develops strategic sponsorship materials and branded activation concepts designed to attract partners and create meaningful brand integration within the awards show environment. This process begins with the creation of comprehensive sponsorship decks that clearly articulate the event’s vision, audience reach, media exposure, and partnership opportunities.

These materials outline tiered sponsorship packages, brand placement opportunities, and experiential integrations across key touchpoints including the red carpet, step-and-repeat environments, digital platforms, broadcast elements, and on-site guest experiences. Each opportunity is designed to provide measurable value through brand visibility, media impressions, and audience engagement.

In addition to sponsorship materials, our team conceptualizes custom branded activations that allow partners to participate in the event in authentic and memorable ways. These concepts may include interactive installations, branded lounges, content capture moments, digital integrations, hospitality environments, or experiential activations that align with the event’s creative direction while supporting sponsor marketing goals.

All activation concepts are developed with operational feasibility in mind, ensuring they integrate seamlessly within the event footprint, maintain guest flow, and support the overall production design while delivering high-impact experiences for both attendees and brand partners.

Our team develops a comprehensive editorial and social media content strategy designed to build awareness, drive audience engagement, and extend the reach of the awards show across digital platforms before, during, and after the event. This process focuses on creating compelling content that highlights key moments, celebrates talent, and amplifies the cultural impact of the event.

Services include the planning and production of editorial content such as feature stories, talent spotlights, behind-the-scenes coverage, event announcements, and show highlights. These materials are developed for distribution across press channels, the event website, partner platforms, and sponsor communications.

In parallel, we create a structured social media content plan that includes platform-specific creative assets, graphics, short-form video, and real-time event coverage. This includes pre-event teasers, nominee and presenter announcements, live red carpet moments, backstage content, and post-show highlights designed to maximize audience interaction and shareability.

Our team works closely with PR, marketing, and production partners to ensure all content aligns with the event’s brand identity, messaging strategy, and sponsor integrations. Through thoughtful storytelling and coordinated digital distribution, this approach expands the visibility of the event, drives online engagement, and creates lasting digital impressions beyond the live broadcast.

EDITORIAL & SOCIAL CONTENT DEVELOPMENT

SCOPE OF WORK

SCENIC SET DESIGN AND FABRICATION

SCOPE OF WORK

Our team leads the creative development, technical design, and fabrication management of all scenic environments for the event. This process translates the overall creative vision into fully realized physical environments that support the broadcast, elevate the guest experience, and create visually compelling moments across the event footprint.

Services include the design of scenic elements for key areas such as the red carpet, step-and-repeat environments, media rooms, press lines, sponsor activations, branded backdrops, and other experiential spaces. Our team develops detailed design concepts, materials specifications, and fabrication drawings to guide the construction of scenic structures that align with the event’s aesthetic direction and operational needs.

We work closely with fabrication partners to oversee the production of custom scenic components including wall systems, graphic installations, dimensional elements, branded environments, and structural scenic pieces. This includes coordinating materials, finishes, lighting integration, and graphic applications to ensure a polished and cohesive final presentation.

Throughout the process, we manage fabrication timelines, production logistics, and installation planning to ensure scenic elements are built efficiently, safely, and within budget. By combining creative design with technical expertise, our scenic set design and fabrication process delivers visually impactful environments that enhance storytelling, support media coverage, and reinforce the prestige of a major television and film awards event.

FURNITURE RENTAL, CREATIVE DÉCOR

SCOPE OF WORK

Our team oversees the sourcing, design, and coordination of furniture, décor, and floral elements that enhance the visual environment and overall guest experience of the event. This process focuses on selecting pieces that complement the event’s creative direction while supporting the functional needs of each space throughout the venue.

Services include the identification and procurement of furniture and décor for key areas such as red carpet lounges, media rooms, backstage talent areas, VIP hospitality spaces, sponsor activations, and guest gathering environments. Our team curates selections that align with the event’s aesthetic, ensuring a cohesive look across all environments while maintaining comfort, accessibility, and operational efficiency.

In addition to furniture and décor, we develop floral concepts that elevate the atmosphere and add visual sophistication to the event footprint. This includes coordinating floral installations, table arrangements, statement pieces, and accent designs that complement scenic elements and branded environments.

Our team works closely with rental vendors, florists, and production partners to manage delivery schedules, installation, styling, and strike logistics. Through thoughtful curation and careful coordination, we ensure all décor and floral elements enhance the event’s visual impact while maintaining consistency with the overall design vision.

SCENIC LIGHTING PRODUCTION

SCOPE OF WORK

Our team develops and manages the scenic lighting design and technical production that enhances the visual impact of the event environment while supporting both broadcast and in-person guest experiences. This process focuses on creating lighting treatments that elevate scenic elements, highlight key moments, and establish the tone and atmosphere across the event footprint.

Services include the design and coordination of lighting systems for red carpet environments, scenic installations, media rooms, press lines, and experiential spaces throughout the venue. Our team works closely with lighting designers, broadcast teams, and scenic fabricators to ensure lighting integrates seamlessly with scenic structures, branded elements, and architectural features.

Lighting strategies may include architectural uplighting, scenic washes, dramatic spotlighting, color treatments, textured lighting, and dynamic lighting cues designed to create visually compelling environments for photography, broadcast cameras, and guest engagement. Particular attention is given to balancing aesthetics with technical requirements, ensuring lighting conditions support media coverage and high-quality content capture.

From concept development through installation and show execution, our team oversees lighting equipment sourcing, technical coordination, programming, and on-site operation to ensure the event environment is visually striking, technically sound, and aligned with the creative vision of the production.

LIVE SHOWS, RED CARPETS, AND DRAMATIC ROOM SETTINGS

SCOPE OF WORK

VIDEO PRODUCTION

EVENT PRODUCTION

VIDEO PRODUCTION

LIVE SHOW PRODUCTION

VIDEO PRODUCTION

CONTENT CREATION & MEDIA DELIVERY

VIDEO PRODUCTION

Our team develops comprehensive production schedules and staffing plans that guide the planning, installation, execution, and strike of the event. These operational frameworks ensure that every department—from scenic and lighting to media operations and guest services—works within a coordinated timeline that supports efficient production and show readiness.

Services include the creation of detailed production schedules outlining all major milestones, including pre-production planning, vendor coordination, fabrication timelines, load-in, rehearsals, show day operations, and strike. These schedules are structured to clearly define task ownership, departmental responsibilities, and critical deadlines, allowing all production partners to remain aligned throughout the process.

In parallel, our team develops staffing plans that identify the personnel required to support each stage of the event. This includes production management, technical crews, scenic installation teams, arrivals coordination, media support staff, hospitality teams, and operational support roles. Staffing structures are designed to ensure proper coverage across all departments while maintaining efficiency and cost control.

By establishing clear schedules and staffing frameworks, we ensure that all teams operate with a shared understanding of timelines, responsibilities, and operational priorities—allowing the event to progress smoothly from early planning through final execution

PRODUCTION SCHEDULES & STAFFING PLANS

WHAT WE DO

CONTENT & SHOW ROS

WHAT WE DO

Our team develops the comprehensive content structure and Run of Show (ROS) that governs the timing, sequencing, and execution of all program elements throughout the event. This document serves as the master operational roadmap for producers, stage managers, broadcast teams, technical departments, and show talent, ensuring that every moment of the production is precisely coordinated.

Services include organizing and structuring all show content, including award presentations, performances, video packages, host segments, sponsor integrations, and transitional elements. Each component is carefully timed and placed within the overall program flow to maintain pacing, audience engagement, and broadcast continuity.

The Run of Show document outlines detailed cues, timing breakdowns, and departmental responsibilities for every segment of the program. This includes stage transitions, talent entrances and exits, video roll-ins, lighting cues, commercial break timing, and coordination with broadcast control rooms.

Our team works closely with show producers, writers, broadcast partners, and technical departments to ensure the ROS aligns with creative objectives while remaining operationally achievable. Through detailed planning and real-time coordination during rehearsals and show day, the Run of Show becomes the central guide that allows all teams to execute the production seamlessly from opening moments through the final segment of the broadcast.

BUDGET MANAGEMENT

WHAT WE DO

Our team provides comprehensive budget management services designed to maintain financial oversight, transparency, and cost control throughout the entire production process. This includes developing and maintaining detailed budget frameworks that track all expenses across departments, production phases, and event activations.

Services include the creation of fully itemized budget documents that organize costs by category, department, and functional area—such as scenic fabrication, lighting, technical production, red carpet operations, media rooms, hospitality, staffing, and logistics. Budgets can also be structured to reflect costs by individual activation or program component, allowing stakeholders to clearly understand how resources are allocated across the event footprint.

In addition to departmental breakouts, our team can track expenditures by production timeline, including pre-production, load-in, show day operations, and strike. This level of detail allows for accurate forecasting, real-time adjustments, and informed decision-making throughout the planning process.

We work closely with vendors, production partners, and internal stakeholders to source competitive estimates, negotiate pricing, and identify opportunities for cost efficiencies while maintaining the overall creative and operational standards of the event. Through careful monitoring and detailed reporting, our budget management process ensures financial accountability and supports the successful delivery of complex, large-scale productions.

DETAILED BREAKOUTS BY DAY, DEPARTMENT, AND ACTIVATION

RFP REQUIREMENTS

RFP REQUIREMENTS

We greatly appreciate the opportunity to be considered for this production and are excited by the vision and cultural significance of this event.

As part of our standard approach to client RFPs, we do not provide detailed creative concepts, visual renderings, messaging frameworks, or design packages during the proposal phase. The development of these elements represents a significant portion of the creative and strategic work our team provides, and they are typically developed in close collaboration with the client once a formal engagement is in place.

Rather than presenting pre-determined creative assets in isolation, our process is built around a collaborative discovery phase with key stakeholders. This ensures that the narrative interpretation, visual language, and guest experience strategy are fully aligned with the brand, editorial voice, and production goals of the event.

Upon award of the production, our team would immediately begin a structured creative development process that includes the following.

This approach allows us to deliver thoughtful, cohesive creative work that is strategically aligned, technically feasible, and reflective of the event’s broader storytelling goals.

We look forward to the opportunity to collaborate and bring this vision to life.

BUDGET FRAMEWORK

BUDGET FRAMEWORK &
KEY COST DRIVERS

To provide a comprehensive budget analysis within the proposed budget range, several foundational elements must first be defined. These factors significantly influence overall production costs and are critical in establishing an accurate and scalable budget framework.

2026 PRODUCTION PARTNER | RFP SUBMISSION

THANK YOU

Every generation leaves its mark through the stories it tells, the leaders it celebrates, and the culture it moves forward. The EBONY Power 100 is more than an event. It is a moment that reflects the power, influence, and impact of the individuals shaping our present and defining our future. Our team would be honored to help bring this vision to life — creating an experience worthy of the legacy EBONY has championed for generations. Together, we have the opportunity to shape an unforgettable evening that celebrates excellence, honors culture, and tells the stories that matter most.